> For the complete documentation index, see [llms.txt](https://swagr.gitbook.io/whitepaper/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://swagr.gitbook.io/whitepaper/drip-till-it-drops.md).

# Drip till it Drops

Fashion drops create a buzz and FOMO that's hard to resist.

However, the truth is that they are broken. You know what we're talking about: you get all excited when you see that your favorite brand is finally doing a new drop… But then you realize that it's only available for a few hours, and there's a 0.0001% chance of actually getting it.

What's worse, drops are a goldmine for scalpers. They game the system and make their money by buying up products in bulk and re-selling them at a premium to those who can't get the product because they didn't act fast enough.

The real fans miss out, and there are 500 million of them.

We've all been there—and it sucks. But what if we told you there was another way? What if there was a way to harness the power of drops, yet get the most avid fans to the front of the queue? 

Enter: Drips. Unlike drops, which happen once in a while, our drips are a continuous stream of products, signals, content, incentives, rewards, tokens, points, interactions, events or access.

For fashion houses, this constant newness creates a more individual and unique brand experience. For fans, it creates a fair chance to cop a drop. With drops, it's all about being in the know, but with these drips, it's all about being active in our tribe. 

Our drips create a "engage-to-earn" model where your activity is continuously rewarded. Collect enough credits and unlock an exclusive drop, level up in our tribe and get special privileges, or go viral and elbow yourself to a winning position in a drop. Be active in our drips to win in our drops.

With **Swagr**, fans become trendsetters and cop the latest hype fashion. More power to you!

***NOTE**: the **Swagr** app is currently being built, so all the contents within this Whitepaper could still be changed or altered in the future.*